Who is a Product Owner?

Who is a Product Owner?

A product starts with a vision. To achieve the vision, you have to deal with four different kinds of people. 



 CSPO Certification

Users: These people are the reason why you are building your product. These people use your product to get some job done. You have to do user research to understand their job, pains, needs, and what kind of relationship is required to help them. 

Buyers: They are the people who buy your product for their users. Sometimes, they could be the same, but not necessarily. If I am purchasing the food for myself, then I am the user and the buyer. If I am a phone as a gift to my friend, then he is the user, and I am the buyer. The users want the best, and the buyers explore all options before buying. You have to do market research to understand competitors, partners, sales channels, and strategically decide the position of your product. 

Sponsors: They are the people who invest in your product, hoping that they will be a return on their investment. You have to understand their expectation and design a business model to fulfill their expectations. You will be a crucial decision-maker to decide what's valuable to build from a business perspective and when to pivot. 

Development Team: They are the people who build the product. You have to collaborate with them to make them understand what needs to be built. Answer their questions and review their work done by providing feedback. You need to ensure that they are building the right thing. 

 

 

 



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Leanpitch Technologies PVT LTD

309- 4th B Cross Rd, HRBR Layout 3rd Block, Kammanahalli, Bengaluru, Karnataka 560043.

 

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